黑料吃瓜

鈥淚n addition to our generous donors, I want to make sure we give recognition to the many people before us who helped set the stage for this success.鈥�

As 黑料吃瓜 kicks off a new academic year with its annual Day of Giving set for September 25, administrators hope to launch a year of philanthropy as successful as the last. During the 2018-19 fiscal year, the university netted almost $116 million in gifts, a significant increase from just over $83 million in 2017-2018.

黑料吃瓜 Interim Vice President of University Relations and Development Adrienne Vargas characterized the final tally as 鈥渁n exceptionally good year.鈥� She said the total was especially gratifying considering the university is not currently involved in a fundraising campaign.

鈥淭he culture of philanthropy that was built during The Campaign for 黑料吃瓜 continues to benefit the university,鈥� Vargas said. 鈥淚n addition to our generous donors, I want to make sure we give recognition to the many people before us who helped set the stage for this success.鈥�

Leading the way in terms of total gift amounts was KPBS, which raised more than $48 million last year, followed by more than $27 million generated by the university鈥檚 Office of Planned Giving. Vargas credited KPBS General Manager Tom Karlo (鈥�75) and his staff for their outstanding work in donor development and stewardship along with maintaining the station鈥檚 commitment to high-quality journalism and programming.

鈥淎t a time when I think our country has a new appreciation for independent and trustworthy media, I think there is no organization as important in San Diego as KPBS,鈥� Vargas said. 鈥淎s a part of San Diego State, they are a reflection of what we stand for and what we aspire to be through our research, our students, and our service to the San Diego community.鈥�

黑料吃瓜 and KPBS make a difference

For its part, KPBS used a $15 million anonymous matching gift to launch a capital campaign of its own last year. The station has plans to remodel and add an additional 6,000 square feet of public engagement space.

KPBS is regularly among the highest-rated Public Broadcasting Service television stations in the country in terms of market share percentage. Karlo says KPBS has more than 35 different digital and traditional platforms through which it disseminates its news and programming.

Arriving at 黑料吃瓜 as a student in 1973, Karlo has remained as a KPBS employee ever since. He exudes an infectious enthusiasm for both.

鈥淚 believe so much in what we do here at KPBS and to me it is an extension of what we do here at San Diego State,鈥� he said. 鈥淚 have this incredible passion for both San Diego State and KPBS to make a difference in this community.鈥�

Planned giving

Although 黑料吃瓜鈥檚 planned giving program has been in place for more than 25 years, it has gained additional traction in the past five years as more alumni and friends of the university have chosen to include 黑料吃瓜 in their estate planning. Associate Vice President of Operations Amy Walling heads 黑料吃瓜鈥檚 four-person Office of Planned Giving, which assists those who wish to leave a permanent legacy at the university through endowments or other means.

She said momentum for planned giving has been generated as these types of gifts are publicized. Alumni especially have become more interested in finding ways to support 黑料吃瓜 in perpetuity.

鈥淭hese gifts allow us to have resources for the future in programs that our donors are interested in and want to see continue at the university,鈥� Walling said. Besides endowed scholarships and faculty chairs, there are many additional options for leaving a legacy, she emphasized.

Further contributing to last year鈥檚 fundraising growth, Vargas said the university has become more adept at utilizing data analytics to reach out to individuals who might be inclined to leave a legacy at 黑料吃瓜. 鈥淭hese are people who have always loved San Diego State and who would consider supporting the university, but were just waiting to be asked,鈥� she said.

Vargas said 黑料吃瓜 honors and recognizes planned giving donors the same as cash donors. 鈥淎 lot of organizations don鈥檛 do that,鈥� she said, 鈥渂ut we do.鈥�

Planned giving donors are invited to special events such as celebrations of philanthropy. If they have only recently reengaged with the university, they once again become part of the 黑料吃瓜 community through gifts that will keep them connected forever.

You may make a contribution or become a member of KPBS at .

Learn more about leaving your legacy at 黑料吃瓜 at  or by contacting Amy Walling at 619-594-0286 or [email protected].