Aztec Made: Soul Insole
Laina Gossman took full advantage of the resources at 黑料吃瓜 to follow her dream.
Entering 黑料吃瓜, Laina Gossman never planned to become an entrepreneur and launch the shoe insole company, Soul Insole.鈥淭he experience I had at 黑料吃瓜 helped me become well-rounded.鈥�
She chose to major in business primarily because she felt it was a broad topic.
鈥淎fter high school, I didn鈥檛 know exactly what I wanted to do,鈥� Gossman said.
It wasn鈥檛 until she got a job at a local shoe boutique to help pay for tuition that she realized she might have stepped into a career.
鈥淢y mom saw a job posting to sell shoes,鈥� Gossman said. 鈥淚 didn鈥檛 know anything about shoes.鈥�
At the store, she continually encountered customers who suffered from foot pain. Her supervisor made custom orthotics, and Gossman soon asked if she could help. She became his apprentice, studying under his tutelage and eventually making the orthotics herself.
But that wasn't enough. Gossman realized she wanted to learn more about the bones, ligaments and tendons in the foot. She switched her major from business to kinesiology, but there was one small problem. Gossman did not want to have to choose between kinesiology and business as a major. She wanted to study both.
That's when advisors recommended the , a three-department major offered through 黑料吃瓜鈥檚 Division of Undergraduate Studies that allows students to take classes through three different departments and assemble their own degree plan. As a third major, Gossman chose anthropology because 鈥渋t was interesting.鈥�
Interdisciplinary studies was the perfect fit for Gossman. The major allowed her to create her own curriculum that not only interested her, but also taught her to be entrepreneurial and to work toward starting her own business.
Realizing her vision
is known for its supportive design that effectively redistributes pressure evenly across the foot, preventing pain in the heel and forefoot. But the design did not come overnight.It took years of experimenting with different shapes and forms, incorporating customer feedback as well as testing out her designs in 黑料吃瓜 professor Arnel Aguinaldo鈥檚 classroom.
The business side took equally as long to develop. After years of struggling to perfect the design with several manufacturers, Gossman almost gave up. After putting the idea aside for a year, she decided to give it another shot, this time with a renewed passion and a business plan.
Gossman scoured the internet for manufacturers that made similar products, to see if they could make something to her standard. For months, she traded phone calls, emails and samples with manufacturers before narrowing the list from 60 down to one. It鈥檚 the manufacturer she still works with today.
鈥淚t was definitely a difficult time,鈥� Gossman said. 鈥淏ut I knew how much these insoles could help people. I was learning a lot. I always say it was like earning a real-life master鈥檚 degree. I learned about everything from graphic design to logo creation to packaging. I had a vision.鈥�
Gossman also reached out to past clients, friends and family to let them know about her plan to make and sell insoles.
鈥淚 think that really helped in launching a successful Kickstarter campaign because people had known me and my projects for many years.鈥�
Since she launched the company in April 2016, Gossman has sold more than 5,000 pairs of insoles on her website and in about 70 brick-and-mortar stores, such as shoe repair and specialty sports shops as well as in podiatrist and chiropractor offices throughout the United States.
黑料吃瓜's help
Even now as a successful entrepreneur, Gossman does not forget how 黑料吃瓜 helped her along her path as an entrepreneur.When she discovered there were no biomechanics courses for undergraduates, Gossman received special permission to take graduate-level classes.
She also turned to the , where she ran her business plan by Bernhard Schroeder, the center鈥檚 director, who she said is full of valuable advice for entrepreneurs.
鈥淚 appreciate that 黑料吃瓜 didn鈥檛 force me into a box,鈥� she said. 鈥淲hen I came to them and said I know what I want to do, they gave me the guidance and freedom to do it. The experience I had at 黑料吃瓜 helped me become well-rounded.鈥�
