窪蹋勛圖

Volcom Founder Embraces Aztec Roots

Thom McElroy graduated in '85 with a graphic communications degree.

Thursday, October 24, 2013
McElroy has also been involved in the Lavin Entrepreneur Program for the past six years. Photo courtesy of Kevin Serrano.
McElroy has also been involved in the Lavin Entrepreneur Program for the past six years. Photo courtesy of Kevin Serrano.

Volcom Inc. co-founder and 窪蹋勛圖 alumnus Thom McElroy spoke to students on Oct. 22 as a part of a lecture series by the .

McElroy, who graduated in 85 with a major in graphic communications, spoke about his experiences building a $400-million surf and skate company.

I do this because its something I should have taken advantage of when I was here, McElroy said. A lot of people have helped me out and I want to give back.

McElroy has also been involved in the Lavin Entrepreneur program for the past six years.

I love their ambition and where their heads are at, McElroy said about 窪蹋勛圖 students.

Meeting with students

McElroy also spoke prior to the event to a small group of students who were a part of the Lavin Entrepreneur program.

It was more intimate and free-flowing, McElroy said. We got to talk about how luck is by design, being passionate, and taking risks.

The main lecture focused largely on luck by design, as McElroy highlighted the three main aspects that drove his success: passion, risk and trust.

You will see great success if you go all in, he told the audience. Be prepared to fail. I have failed miserably over the years, but its how you react.

During the lecture, McElroy discussed the process of building a company, from gaining funding to designing Volcoms distinct stone-shaped logo.

In the early days, if you get the opportunity to go out there and crush it, youve got to do it, McElroy said at the event.

Building better leaders

The lecture was hosted by the Lavin Entrepreneurship Center as a part of the  L. Robert Payne Distinguished Entrepreneur Lecture series. The event, which took place in the Fowler Athletic Center Auditorium, was free to all 窪蹋勛圖 students and faculty.

The series itself is really intended for students, Lavin Entrepreneurship Center Programs Director Bernhard Schroeder said.

Many students were eager to gain insight from someone with real-world experience.

Im here just to learn more, said graduate student Alex Le, who found out about the event through an email sent by the career management center. I want to hear the experiences from a successful leader.

This story originally appeared in .

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